Art buyers, CDs and ADs, as well as direct clients, photography and fashion editors who are verified through Creative Database, receive free entry passes.
The UPdate is exclusively open to trade visitors until 7pm, please go through the email accreditation process before hand and bring a business card, after which time it is open to all visitors.
Day ticket: 150 EUR for non-exhibiting bookers, agents, producers, (access all areas, portfolios prohibited)
Evening ticket: 7pm – 10pm & after work party : 20 EUR (stylists, photographers, hair and make-up artists, …)
In the interest of the exhibiting agencies, visitors are asked not to bring their own portfolios with them.